Creating S.M.A.R.T. Goals

During last week’s Coffee Break, I introduced S.M.A.R.T. Goals. To recap, a S.M.A.R.T. goal is specific, measurable, attainable, realistic and timed. Of course, this is the formula for creating the goal, but how do you go about creating your S.M.A.R.T. goals? Start with why Simon Sinek, a visionary genius, challenges everyone to start with why before doing anything. Why do …

Shooting with Purpose

What is it that makes you wake up, and want to go shoot? Is it the money? The pride of calling yourself a “photographer?” Something else entirely? Although these may be reasons, these are not real purposes for why you shoot.  When you are shooting a wedding, remember that you are there to work, but more importantly, this couple decided to …